The Context/Challenge

Traffic Garden Designs needed a brand relaunch to shift from custom consulting to offering ready-to-use, high-quality installation plans. The challenge was creating a professional visual identity that signals credibility to civic planners and contractors while remaining welcoming to community builders.

The Creative Solution

We developed a typography-led design centered around a geometric primary logo that integrates a stylized roundabout, symbolizing both traffic flow and structured community spaces. The system pairs the architectural Planscribe NF typeface with Figtree for optimal readability and a modern feel. Strict grids and a precise color palette – including Blueprint Navy and Safety Yellow – ensure the visual identity remains authoritative and scalable.

Key Deliverables

• Primary Logo Design: A formal, geometric seal functioning as a professional stamp of expertise for official use.
• Secondary Badge: A tactical, narrative-driven mark with engineered positive and negative variants for diverse applications.
• Brand Guidelines: A definitive manual establishing spatial rules, color hierarchy, and precise line weights to ensure a strong portfolio of consistent marketing assets.

Technical Stack

• Executed with precision using Adobe Illustrator.

Project Impact

This clean and cohesive visual framework positions Traffic Garden Designs as a modern, authoritative leader in urban design, building instant trust with partners and communities.