The Context/Challenge

Traffic Garden Designs was shifting from custom consulting to ready-to-use installation plans. The brand needed a new visual identity that felt credible to civic planners and contractors while remaining approachable to community groups.

The Design

I developed a geometric logo built around a stylized roundabout, connecting the identity to traffic flow and shared public spaces. Its structured composition gives the primary mark the character of a professional seal, complemented by a secondary badge.

The typography pairs Planscribe NF, with its architectural character, with Figtree for clear, everyday communication. Blueprint Navy and Safety Yellow reference technical drawings and road signage, supported by consistent grids and line weights.

Deliverables

• Primary logo: A geometric seal for formal brand applications.
• Secondary badge: An alternative mark with versions for light and dark backgrounds.
• Color palette and typography: A coordinated system for print and digital materials.
• Brand guidelines: Practical rules for logo spacing, minimum sizes, color usage, typography, and line weights.

The Outcome

The identity gives Traffic Garden Designs a consistent visual foundation for its new offering, with clear guidelines to support future communications and marketing materials.

Tools

Adobe Illustrator