The Brief

Numoa is a wellness brand creating a sleep pendant. The brief was to develop a calm, understated identity that feels premium and personal, without the clinical look often associated with health products.

The Design

I created an abstract symbol inspired by the soft, rounded forms of natural stones. Its balanced composition suggests calm and grounding, while a lowercase sans-serif wordmark adds a simple, approachable feel.

Warm beige and dark charcoal give the identity a restrained, tactile quality. The wordmark and symbol work together or independently, with applications ranging from packaging to pendant engraving.

Deliverables

• Primary logo and secondary lockup
• Standalone brand symbol
• Brand color palette
• Packaging and pendant engraving visuals

Tools

Adobe Illustrator · Adobe Photoshop

Project Impact