A minimalist visual identity for a modern health and supplement retailer.

The Context

Lucky Vitamin needed a brand refresh to distinguish itself in the crowded online supplement market. The challenge was to create a professional, trustworthy identity that balances clinical reliability with the organic nature of health products.

The Creative Solution

The design centers on a geometric “V” integrated with a stylized leaf motif, symbolizing natural growth and vitality. A vibrant green and purple palette provides a modern, high-contrast look, while the clean, typography-led design ensures maximum legibility across all digital touchpoints, from small-scale favicons to large-scale web banners.

Key Deliverables

• Logo Design: A versatile primary wordmark and icon system.
• Visual Identity: A cohesive color palette and structured typographic hierarchy.

Technical Stack

Adobe Illustrator, Adobe Photoshop.

Project Impact

The new identity positions Lucky Vitamin as a modern, authoritative leader in the wellness space, shifting the brand from a simple retailer to a professional lifestyle choice.