A clean, typography-led brand system designed to bridge the gap between architectural structure and artisanal craftsmanship.

The Context/Challenge

Fashion designer Michela Martini needed a professional identity that reflected the precision of her handmade garments. The goal was to move away from generic “handmade” tropes and establish a sophisticated, modern presence that feels both personal and high-end.

The Creative Solution

The core of the identity is a custom-designed typeface featuring exaggerated verticality, echoing the rhythm of high-fashion textiles. I developed a minimalist, geometric monogram to serve as a versatile Visual Identity anchor, ensuring the brand remains recognizable across everything from small garment labels to digital marketing assets.

Key Deliverables

• Logo Design: A custom, typography-led master mark for primary branding.
• Visual Identity System: A cohesive, monochrome language based on geometric structure.
• Marketing Assets: Minimalist business cards and brand collateral.
• Brand Iconography: A scalable monogram designed for labels and social media.

Technical Stack

Adobe Illustrator, Adobe Photoshop.

Project Impact

This Modern and Clean identity elevates Atelier Martini into the luxury artisanal space, positioning the brand as a professional design authority.