A bold, colorful logo system designed to bring Akaata, a virtual pet game for AR glasses, to life.

The Context / Challenge

Akaata needed a logo that would stand out in the immersive AR gaming space while appealing to a playful, tech-savvy audience. The challenge was to create a recognizable identity that works as both a wordmark and a standalone icon

The Creative Solution

We developed a geometric, typography-led design using bold, modular shapes and vibrant color segments. Each letter balances playfulness with structure, creating a visual rhythm that’s instantly memorable. The “a” icon condenses the identity into a compact, versatile mark for app icons and AR overlays.

Key Deliverables:

• Logo & Wordmark: Geometric, colorful, modular typography.
• Icon Mark: Standalone “a” for app icons and AR interface.
• Color Palette & Typography System: Optimized for digital and immersive experiences.

Technical Stack:
Adobe Illustrator, Photoshop

Project Impact:
Positions Akaata as a playful, modern, and memorable brand in the AR gaming market.