Short.cm | Negative Space Identity for URL Shortener

Short.cm is a startup website that required a professional upgrade to its visual identity. The primary objective was to improve the existing logo design to increase customer confidence and establish the project as a reliable tool in the competitive link-management space.

The Creative Solution

True to my specialty in minimalist and geometric systems, the new identity centers on a sharp, high-contrast icon that utilizes negative space for maximum impact.

• Negative Space Iconography: The primary icon features a custom-designed “S” integrated into a solid square. This use of negative space creates a memorable, clean mark that remains legible even at the smallest favicon sizes.
• Modern Color Palette: The identity utilizes a vibrant cyan accent ($C:100, M:0, Y:20, K:0$) against a deep charcoal background. This combination conveys a sense of technical innovation and professional reliability.
• Typography: I selected a bold, sans-serif wordmark that emphasizes the “SHORT” aspect of the brand, reflecting the practical simplicity of the service itself.

Key Deliverables:

• Logo Design: A high-impact wordmark featuring a distinctive teal accent.
• Icon Design: A standalone negative space “S” contained within a square, optimized for social media avatars and website favicons.
• Visual Identity System: A clean and professional framework designed to scale across various digital touchpoints.
• Marketing Assets: High-fidelity renders of the logo in both light and dark modes to ensure versatility on the website.

Technical Stack: This project was meticulously developed using Adobe Illustrator for vector precision and Adobe Photoshop for professional presentation assets.