A playful yet structured visual identity designed for a modern, bilingual online pet retailer.

The Context/Challenge

Forest Pets needed a scalable visual identity to launch their online presence across both English and Arabic-speaking markets. The brand required a system that felt approachable and “friendly” while maintaining a professional, structured framework for a global e-commerce environment.

 

The Creative Solution

The identity centers on a geometric mark featuring dual silhouettes that symbolize companionship and care. I developed a custom, typography-led design with rounded terminals to ensure a welcoming feel that remains clean and legible across all digital touchpoints. This minimalist approach allows the bilingual logo system to remain balanced and recognizable, whether in horizontal or vertical orientations.

Key Deliverables

• Bilingual Logo System: Responsive horizontal and vertical layouts tailored for English and Arabic scripts.
• Visual Identity: A cohesive color palette and icon set designed for high-contrast digital visibility.
• Marketing Assets: Scalable social media marks and favicon systems optimized for web and mobile interfaces.

Technical Stack

Adobe Illustrator, Adobe Photoshop.

Project Impact

The new identity transforms Forest Pets into a professional, recognizable brand that builds immediate trust and emotional resonance with pet owners.