I developed this visual identity for a Shopify retailer targeting the 16–23 music festival crowd. The goal was to balance a “main stage” energy with a clean, functional e-commerce structure that feels authentic to Gen Z.

The Work

• The Logo: I designed a bold, geometric mark using arched typography and minimalist bunting. It’s built to be versatile—clean enough for a website header, but punchy enough for an apparel tag or social avatar.

• The Palette: To reflect the neon lights of festival nightlife, I introduced a high-contrast palette of Vivid Lime and Neon Violet. Setting these against a deep black base gives the brand a modern, “after-hours” feel.

• The Assets: I extended the identity into a 3:2 banner and layout system for Shopify, ensuring the brand feels cohesive from the first click to the final checkout.

The Result: A vibrant, scalable identity that cuts through the noise of the retail market and speaks directly to its audience.