A modern, minimalist identity for a tech company, combining clarity and structure to convey professionalism and reliability.

The Context/Challenge:

Server Centralen needed a refreshed visual identity that reflects its role in technology and hosting, moving from a dated logo to a cleaner, more modern expression of the brand.

The Creative Solution

The new logo fuses the letter “S” with a server symbol, creating a geometric and memorable mark. Typography was refined to a clean, structured sans-serif for readability and professionalism. The color palette balances strong gray with vibrant orange, ensuring visibility and brand recognition

Key Deliverables

• Primary Logo & Icon – a geometric, adaptable symbol
• Secondary Logos – solid color and negative versions for versatility
• Color Palette – structured and web-friendly
• Logo Construction & Grid – precise, scalable system
• Exclusion Zone – ensures consistent spacing and application

Technical Stack

Adobe Illustrator, Photoshop

Project Impact

Position Server Centralen as a modern, professional, and trustworthy technology provider.