The Context/Challenge

Homewood Community Ministries required a professional identity to unify diverse local churches under a single, recognizable mission. The goal was to replace fragmented communication with a structured, modern aesthetic that feels both authoritative and welcoming.

The Creative Solution

The core of the identity is a minimalist, geometric logo featuring overlapping planes that form a cross, symbolizing different groups coming together in service. I utilized a warm palette of deep magenta and gold to evoke maturity and compassion, paired with a typography-led design in the tri-fold brochure to ensure information is accessible and organized.

Key Deliverables

• Logo Design: A geometric, modern symbol representing unity and faith.
• Brand Identity: A cohesive visual system including a distinct color palette and professional typography.
• Marketing Assets: A clean, high-impact tri-fold brochure layout designed for clear community outreach.

Technical Stack

Adobe Illustrator, Adobe InDesign, Adobe Photoshop.

Project Impact

The new visual identity elevates the ministry’s presence, positioning them as a structured and professional pillar of support within the Homewood community.